What is SEO and How SEO Benefits Your Website?
SEO stands for “Search Engine Optimization”, which is defined as a process of improving your website so as to increase its visibility for the relevant searches. The better visibility your website have in various search engine results, the more likely you are to garner attention and attract prospective and existing customers to your website/business.
What goes into SEO?
To understand the true meaning of search engine optimization, let us break the definition of search engine optimization and look at the definition part by part –
. Quality of traffic – In order to attract more visitors to your website, your website must have a better visibility. As you want to attract the visitors who are genuinely interested in your products that you offer.
. Quantity of traffic – Once you have the right people clicking on your website through various engine search engine results pages (SERPs), resulting more traffic to your website.
. Organic results – Organic result refer to the search engine result which is not influenced by any paid advertising. Basically organic results include search snippets such as maps, images, articles or the knowledge graph.
Here is a list of some of steps that will help you in creating the successful SEO of your website –
. Crawl accessibility so that various search engines can read your website
. Compelling the content that answers the searcher’s query
. Keyword optimizations so as to attract searchers and engines
. Great user experience which include a fast load speed and compelling UX
. Share-worthy content that can earns links, citations and amplification
. Snippet/schema Mark-up to stand out in various SERPs
SEO Keyword Research and Keyword Targeting
To identify the term which people are searching for, is known as “keyword”. SEO keywords are the keywords and phrases in your web content that make it possible for people to find your website via various search engine results.
There are several key factors that you have to consider when determining the keywords you want to target on your website –
. Search Volume – The more people are searching for a keyword, the bigger is the potential audience you stand to reach for.
. Relevance – Keyword relevance, or the connection between the content on a website and the user's search query, is a crucial ranking signal.
. Competition – Keywords with higher search volume can drive the significant amounts of traffic, but competition for premium positioning in the search engine result pages (SERPs) can be intense.
Benefits of SEO for Your Website
Here are some of the few benefits of SEO that will help you in deriving a quality traffic to your website –
. SEO improves your website user experience
Understanding what prospective users/customers are looking for is very crucial – as if user do not find what they want on your website or are struggling to find it, they may leave your website sooner than desired and not come back again. Even Google keep constantly monitoring the user behaviour, including the time spent on a page or website, the bounce rate etc. so as to decide whether the user having a good experience while visiting your website or not. This is one of the most important Google ranking factor in SEO which can’t be ignored.
. SEO increases brand visibility
The more relevant SERPs you show up on your website, the more eyeballs you stand to grab, thus raising more awareness about your brand and your product or service offering in your website. SEO helps you to create the sustained online buzz surrounding your brand, which in turn helps you to promote your brand recall and thus increases the traffic to your website. With the help of SEO, you can craft a definitive, standout brand voice for your website which will help you to connect with the user demographic you have in your mind.
. SEO builds brand credibility and trust
SEO helps you to establish the authority of your website through various practices like getting backlinks from other reputable sites in your field, optimizing the on-page content, identifying crawl errors and broken links, improving your website user experience etc. SEO helps you in achieving all of these goals while also working wonders for your brand’s credibility and reliability.
. SEO helps in High ROI and conversions
SEO accounts for a large chunk of a website traffic, which means that there can be more conversions i.e. whether you want to get visitors on your website so as to make a purchase, subscribe to your newsletter or to share your content on their social media handle, SEO paves the way for all this.