• Aditya Sharma

What Are the Different Types of PPC Ads?

Updated: Jan 3

PPC Advertising campaigns can help you to build your online presence and promote your services to the right audience.



Here is the list of various types of pay-per-click ads available, depending on your goals –


. Search Ads


Search advertising is one of the most common form of paid search marketing. Search ads appear to the prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. The pay per click advertising recommends the search advertising to the businesses aiming to acquire the strong, high quality leads from the new customers.


. Display Ads


Display advertising is known for its effectiveness in reaching more than 90% of the online users. Display ads appear on the Google’s partner websites, targeting the right people who visited industry-related to the sites. Display advertising maximizes the photos and texts so as to capture the online user’s attention and convince them to take action. The pay per click advertising recommends the display advertising to the companies with the lengthy sales cycles and niche or luxury customers.


. Social Ads


Social media paid advertising is the fastest-growing segment of the pay-per-click advertising services. Social ads appear on the different social media platforms such as Facebook, LinkedIn and Twitter and are programmed to reach different peoples based on their hobbies, networks and interests. Social media advertising is suitable for the brands with an active social media presence and highly targeted customers.



. Remarketing Ads


Remarketing Ads is one of the best ways to reach the high-converting customers in order to double your turnovers. Remarketing ads remind the people who have already visited your website to come back and compel them to convert. Unlike the other search advertising, remarketing is relatively cheaper because they have lower competition and highly targeted customer segments. The PPC marketing ads uses the smart PPC ad formats and extensions so as to produce significant results with your PPC campaign.


. Google Shopping Ads


Google Shopping ads are suitable for the websites with a large volume of products. The PPC ads appear in a carousel above or beside the main Google search result, allowing the prospects to view the products and prices on the Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming that your target customers have already explored all the product offerings on Google Shopping ads. The PPC agency recommends the Google Shopping to the e-Commerce businesses aiming to reach the right customers with clear buying intent.


. In-stream Ads


In-stream ads are also called as the YouTube ads. These are the pay-per-click ads that appear on the YouTube search results, YouTube videos and video partners on the Display Network. YouTube ads present your brand on the internet in a unique and memorable way. Recently, Facebook has launched the in-stream ads, which allow the different companies to place the advertisements in the best slots and natural breaks within the video content.


. Gmail Sponsored Promotions (GSP)


Gmail sponsored promotions are an effective way to generate the direct response leads. Gmail sponsored promotions i.e. GSP allows the users to reach interested leads right in their inbox. Unlike the YouTube ads, Gmail sponsored promotions has a click-to-call ability that enables the prospects to make direct calls to you and convert at any point of your sales funnel. The PPC companies’ sets up your Gmail sponsored promotions to maximize its targeting abilities so as to generate high-quality clicks.


. Local Services Ads


Local service ads follow a pay per lead model which means that you don’t have to pay for the clicks that don’t turn into leads. Local services advertising is only applicable to the few markets including HVAC companies, electricians, plumbers and locksmiths. The pay-per-click firm partners with the local service providers to make their businesses more visible to their target audience.


. Amazon PPC Ads


Amazon pay-per-click advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow the amazon sellers to generate brand awareness, boost sales and drive more store visits by placing the sponsored ads on the platform's key locations.



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