• Aditya Sharma

Trending 7 Reasons of Why Your Technology Company Needs a Digital Transformation

In the current business climate, putting together a team of highly skilled marketers accomplished of developing, maintaining, and executing effective digital marketing campaigns is a bare necessity for a digital marketing business success. However, most businesses simply do not have the assets to put together an enthusiastic team of digital marketers that can compete with large companies and industry leaders.


The solution? Most of the businesses turn to digital marketing agencies that bespeak online marketing campaigns on their behalf. These professionals take the load off businesses and use their expertise to safeguard that your company stays ahead of all the changes that are happening in the digital world while bringing in valuable traffic to your business.



Some of these signs that ensure that your company needs a digital marketing agency are –


. You are not doing any marketing


If you adopt not to send a targeted message about your brand, other people will attach their association with it which may not be positive. No marketing does not mean that your business unquestionably gets a neutral image. It merely eradicates the protections against a negative image. At a minimum, every business requires basic branding, a responsive website, and a clear message. An agency partner can benefit an individual to play up your business’s differentiators and tell your story in a way that makes an impact.


. Your marketing team is in over their heads


This is one of the frequent scenarios. Many companies have tiny marketing departments that are pledged for developing, executing, and monitoring large-scale outreach programs. As marketing falls onto the shoulders of someone without specialized expertise like the business owner or IT department. Enlisting the benefit of a marketing partner does not mean that the agency will replace your current employees. Rather, they will act as an annex of your marketing department to benefit your internal team reaches their goals. Outsourcing certain projects serenity the burden on small teams and is more cost-effective than hiring additional full-time employees.


. Rising operational costs


As businesses want to accomplish maximum profit at the lowest possible cost. The use of digital marketing tools can assist businesses to save time and money. Technology empowers businesses to increase the productivity of their teams and streamline operations. It can also assist businesses to save money. In a recent research report of “ASEAN SME Transformation Survey 2020” by UOB, Accenture, and Dun & Bradstreet. It was found that SMEs in the ASEAN region were centralized on reducing their costs. It is found that 81% of SMEs counseled their costs amid the outbreak by elaborating business efficiency through the use of technology. While other measures incorporate seeking deferment in loan repayments, renegotiating contractual obligations, and reducing rental costs. It was clear that businesses are beginning to acquiesce to the need to embrace digitalization now.


. High turnover rate


People are the company’s most valuable resource. More often than not, they are the heart and soul that commute a company forward. Hire great expertise and they will bring your business to new heights. But let’s face it, attracting and retaining the right talent are some of the most opportune challenges that most companies face. So, if your employees are leaving in droves, then it is time to take a step back and review the situation. Why are people leaving your company? It may be that employees are finding an inadequacy of growth and forward momentum in the company. High employee turnover rates can also be pricey for a company. The departure of one or two top performers can bring about a spillover effect of turnover within the organization.


A reduction in turnover rates discloses back to efficiency and productivity. When employees are adequate, productive, and have the right tools to benefit their work better. They will be adept to use the space and time to do good work while charting their progress at the company. In this day and age, employees are invariably looking to upskill themselves. Businesses should administer the opportunity to equip team members with digital skills by offering training and courses.

. You have not refined your branding or optimized your website in years


Your brand and particularly your website should be a consistent work in progress. Both should be regularly evolved to be more customer-centric, visually appealing, interesting, and above all, it should be authentic. Neglecting updates for too long can cause you to wake up one day and recognize that you are losing business because your brand or website looks like it belongs to mid 90’s. As it contains all the antiquated information. Beyond an on-brand, user-friendly design, your website’s SEO could suffer if you do not make necessary updates to entertain Google’s constantly changing algorithms.


Part of the value of an agency partner is that they are educated on new trends and analytical changes in the marketing landscape. They can disseminate the need for change and push your business to enhance. Oftentimes, the objective opinion of a partner is essential to even notice a need for a change.


. Your competition is winning


Unfortunately, it is only when the competitors begin to prevail online do companies recognize how many potential businesses they are losing out on. It is also a sign that they recognize the seriousness of investing in digital marketing efforts and have already partnered up with a competent agency.


According to Smart Insights, businesses that show up on the first page of the Google search results managed to snatch 92% of all consumer traffic, so if you are not there on the first page, it expedient that your competitors are. Customers make purchasing decisions online based on the Instagram page they have inspected, a video they have seen, or a blog they have read somewhere. If your business is not investing in digital marketing efforts, whether they are SEO, social media strategy, or paid ads. Then you are essentially handing over the potential business to others!


. You are missing technologies and need to scale fast


Digital marketing agencies endeavor the latest tools and technologies to ramp up client projects quickly. Online campaigns can have many moving parts and in-house marketers are often too busy to micro-manage every detail. This can consequence in programs that are over budget and slow to the market. Agencies endeavor accountability, flexibility, and communication critical to getting campaigns running at a moment’s notice. They also asset from economies of scale and provide access to expensive analytics technologies. Deciding whether or not your company should employ a digital marketing agency includes a comprehensive assessment of your internal strengths, challenges, and needs from a business, staffing, and technology perspective.



Bottom Line


So, in today’s online marketplace, having a sound digital marketing strategy and knowing exactly how to behead it is critical for your business success. You need to be a strong-willed do-it-yourselfer. But unless you are a digital marketing expert you will need to benefit from an agency sooner or later. Sooner will save your time and money in the long run of this technological world.

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