• Aditya Sharma

Top 5 Web Design Trends for the Company to follow During Covid-19 Pandemic

The world has been hit in a devastating way by this Covid-19 pandemic affecting all the areas of life. For the most part of the businesses are experiencing a time of struggle right now, but one area that has seen a bit of a boost is the web traffic and e-commerce. As web design is seeking a substantial increase in demand during this time as most of the population is stuck at home. Many people are seeing this as the perfect time to start e-commerce business by designing a new website or redesign an existing e-commerce website so as to increase the web presence. People with existing businesses are also seeing this as a perfect time to pursue the e-commerce business as new shops are opening up regularly as a way to gain revenue during this pandemic period. Due to this Covid-19 pandemic, the use of internet has also been bumped up by 70%, which can’t be ignored. These new circumstances are leading to a higher demand for the web designers, especially for those who are specialized in the e-commerce facilitation.



E-commerce Web Design


Online shopping website are becoming a new norm in this Covid-19 pandemic. People are not looking for the online websites for ordering groceries and supplies, but also for online services and technologies. Due to this Covid-19 pandemic, communication options and networking capabilities such as Zoom meetings or Trello have become very popular among schools and businesses since the lockdowns have in place.


This increased demand of e-commerce website means an increased need for the web designers with a vast array of design skills at their disposal. So the demand of designers with coding skills and cyber security experience has increased during this Covid-19 pandemic. As the customer interfaces and relationship management is incredibly valuable and online shopping portals rely tremendously on the cyber security and customer service help.


UI/UX Web Design


Due to this Covid-19 pandemic UI/UX design have seek a significant increase. The add-to-cart age has been choking out mom-and-pop businesses for a while now, and this Covid-19 pandemic is possibly just the catalyst that will enact this virtually overnight.


With a newly evolving workplace that has been transitioning rapidly from store front to the home office, new requirements for innovative UI/UX solutions have appeared dramatically. In this Covid-19 pandemic the definition of the desirable and successful user experience has changed overnight, and web design will be in increasingly high demand to satisfy the needs of this quickly changing landscape.


The conveniences of the online shopping were ramping up before this pandemic. These online delivery services are largely backlogged and booked solid, and companies are having trouble keeping up with the demand. So, to cop up to this online demand and more traffic new functionalities and potential is foreshadowing new endeavors into the social networking sector. So, the UI/UX for social media platforms is incredibly important, and this latest surge in users opens the door for the new innovations in UI/UX design.



Media and Entertainment


Even at the beginning when this quarantine measures were implemented, it was seen that there was a massive rise in the media and entertainment consumption online. Within the first weeks, of Covid-19 dominated discussion worldwide, it was very notable that the Netflix’s Tiger King are the second most talked about thing on the planet. This quarantine has pushed things much further towards the internet entertainment supremacy.


Web design plays a key role in how the online entertainment and media are delivered and design roles related to the media delivery and streaming services are going to be experiencing a much higher demand as well. As, many high impact advertising platforms such as professional sports, large events and traditional entertainment sectors have experienced a significant drop in ROI. As the marketers across the globe are reducing advertising expenditures. But the advertisement is still a very crucial part of all the businesses, and the key to the much of the business sector making it through these changing times will be found in advertising innovation online and will require a web design companies.


Responsive Web Design


As in the today’s world, mobile internet users have surpassed the desktop users. As the smartphones are driving more traffic to all types of websites, including business websites. The reason for this is the users find it easier to search for a product or service from their mobile devices.


Due to this reason a responsive mobile design has become one of the biggest trends for companies in 2021. Not only is it an important factor for the Google’s ranking algorithms, but it also enhances the user experience. Keep this in mind most of the user satisfaction leads to the customer retention, business productivity and higher ROIs.


Example to this is – IBM that has streamlined its business operations using high-quality responsive design for smartphones and tablets. So, the responsive design is something that enables the customers to easily navigate your business website and find their desired products or services.


So, an experienced and professional web designer will ensure an easy-to-navigate website by putting elements in the right space and building the clear menu options. As the skilful web designer will also put a search box in the right place so as to help the users to find the products and services quickly for those visitors who are searching this on their mobile devices.


For this instance, users expect the ease, simplicity and user-friendly experience that your business website may deliver. As they find what they are looking for quickly and stay on your website for a longer time. And a responsive design helps the customers for searching the information and solutions quickly for what they are looking for, driving increased ROI and customer experience.



Chatbots


AI has significantly changed the online business world. Chatbots have become a popular web design option for the businesses now days. Many researches have shown that by the end of 2021, 80% of all the online businesses will start using the chatbots on their websites.


Undoubtedly, companies are recognizing the importance of the chatbots as a way to boost their sales processes effectively. Basically a chatbot is a software program or app that interacts with the users. Not only does it understand the written text, but it can also interpret the intent of your customer.


According to the recent survey it is seen that over 58% of B2B companies are using chatbots on their business websites. Although most the people think the uptake of the chats in the B2B domain is slow, research shows that during Covid-19 pandemic, more and more companies are implementing chatbots on their websites.


So, with the ongoing Covid-19 pandemic, doing business is not as easy as it was in the pre-Covid-19 era. With routine visits to the Google, Bing, Yahoo and other search engine platforms, companies are looking to plan and run their businesses online. In order to do so, your company need to have an excellent website that enhances the user experience and satisfaction while effectively communicating your products to more effectively increase leads and sales.