• Aditya Sharma

Top 4 Website Design Tips to Drive Conversions

Updated: Mar 8, 2021

Driving the traffic to your website is only half the battle; the other half consists of ensuring the visitors to have a good experience on your website.

A well-thought-out website does not only provide relevant information to the visitors but also give a pleasant look to the website. Sometimes all the relevant information in the world could not save a website from the high bounce rates if it looks like it is straight out of the 90’s or is non-intuitive and difficult to browse. The success of your website basically depends on these three things –

. Relevant and quality content

. Pleasing aesthetics

. Ease of use

In order to make your website look nice, feel intuitive and to convince the visitors to perform the actions you want them to.

Here are some of the tips that will help you to drive conversion to your website –

. Avoid clutter

In today era of development world, no one likes clutter, be it in their homes, their lives, or the beautiful website they are reading this on.

When I say clutter, though, I do not just mean visually but also from a content perspective. The gist of it is people do not want to read; they do not want to visit a website that have a feel like that they have opened an online encyclopaedia. As you do not want them feel like browsing your website is a chore.

So in order to make your website look interesting you need to keep sentences short, use key words often and sprinkle some images throughout your content to space it out a little and make reading easier.

. Establishing a visual hierarchy

Visual hierarchy is a principle of designing that serves to help display the content on websites in a clear and effective manner. It should help you to lead visitor’s attention to specific elements in a webpage in order of priority, beginning with the most significant. To influence where your visitors are looking and point them wherever you want, you should typically make use of these points –

Size – The size of elements (e.g. large headlines).

Position – Where the elements are positioned vertically (i.e. at the top of the webpage of the website or at the bottom of the webpage of the website).

Color – Influence visibility (e.g. low contrast and not that noticeable vs. strong contrast and unique colors).

Format – Either text, images or icons, animations or videos etc.

Position relative to other elements – The more crowded the elements are, the least did the visitors pay attention to any of them.

. Improve readability and use simple words

Improving the readability means making it easier for people to recognize words or sentences and effortlessly skim through your website’s content and take in information. Readability of the website can be improved through –

Contrast – The contrast between text and the background is obviously very important for the readability of the website. You need to make sure that the text is very clearly visible and if you are using colors for the text and/or background, make sure the contrast between them is not tiring on the eyes.

Text size – Small fonts may prove difficult to read for some people, so it is typically a good idea to use larger body text, maybe around 16 pts. This also depends on the font you are using, though.

Fonts – You probably already know this, but some of the fonts are simply easier to read than others. For example, sans serif fonts are the way to go for longer online texts.

. Make navigation easy

Ease of navigation is important for two reasons – the first and most obvious one is you want the visitors to quickly and easily find whatever they are looking for on your website. As you do not want frustrated visitors getting lost on there and the second reason is Google itself (and other search engines) has an easier time indexing your website if your navigation is solid. Let us take a look at what easy navigation means –

. Link from your logo to the homepage. This is just common practice that is been around since forever. As visitors always go to your homepage just by clicking/tapping your logo, so be sure to add that hyperlink.

. Whether you use on the navigation bar or a hamburger menu to access navigation, make sure it is easy to spot. The navigation menu is typically located in a bar at the top of the website or inside a hamburger menu in the top right corner of the website.

. If you have a tall website, try to use a vertical navigation menu as well. This should allow the visitors to quickly jump from one section of the page to another. It is a good practice to include a “Back to Top” button in the bottom right corner of the webpage that becomes visible after you scroll for a while.

. Add navigation to your footer as well. After visitors go through a webpage, they will likely need a way to browse the rest of your website from the bottom of that webpage. The footer typically contains the contact information, social media icons, and a full or shortened version of the navigation menu containing the most important links.

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