• Aditya Sharma

Top 4 Email Marketing Service Providers for your Small Business in 2021

Updated: May 26

Email Marketing is a great way to get your message across the web, whether you are a blogger and want to give your readers regular ameliorate or you are in a business trying to spawn more leads. With the help of email marketing techniques, you get your message straight into the inbox of the people you want to see it. If you have a website of any niche that has traffic, then you need to do email marketing to contact your visitors even after they leave your website.



Some of the few benefits of email marketing are –


. Increase repeat visits – It is seen that over 70% of the website visitors abandoning your website will never return. When you build an email list, you can build a connection with your visitors by collecting their email addresses and sending them valuable marketing content.


. Build a loyal following – It is seen that repeat visitors are more likely to convert into loyal customers, compared to first-time visitors. Some studies have revealed that it takes 3-4 visits to your website for your potential customers to think of doing business with you.


. Increase sales – Email conversions outperform both social and organic search traffic, so if you are looking to make some sales on your website, then you need to start email marketing.


How one can determine the best Email Marketing service provider for his/her business?


Choosing the right email marketing service that fits best your business needs is very crucial for your business. There are numerous email marketing tool options available in the market with different features, payment plans, and the level of user-friendliness. So, choosing the excellent email marketing software has all the important features such as sending out email newsletters, etc. Some of the prerequisites that you should be looking at while doing email marketing are –


. Adding the Email Contacts in Bulk

. Email Automation

. SMS Sending

. Detailed Reporting

. High Deliverability Rates

. Customer Segmentation opportunity for the targeted emails

. Campaign Management Tools


Some of the outshine email marketing service providers of 2021 are –


. Constant Contact – One of the Outshine Email Marketing Service Provider

. SendinBlue – Best Bulk Email Service for the beginners

. Drip – Superlative Email Marketing Automation Tool

. MailChimp – One of the outshine all-in-one marketing automation suite


. Constant Contact


Constant Contact is one of the most popular email marketing service providers for small businesses that comes with tons of customizable email templates that will help you to get a head start for your business. When getting started, you will be aroused to choose your industry and your previous experience with email marketing. Based on your selections, you will get the custom-built email marketing content and promotion ideas that will help you level up for your email marketing. Constant Contact endeavors you with an unmatched support service with a live chat, emails, and discussion forums with a vast library of resources. Most of the email marketing services offer a 14-day free trial to test the service. Constant Contact offers you various plans such as –


. Free Plan – There is no free plan, but they do exordium a 30-day free trial plan.

. Email Plans – Afford you various email plans based on the size of the subscribers such as –


$20/month – For 0-500 subscribers

$45/month – For 501-2500 subscribers

$65/month – For 2501-5000 subscribers

$95/month – For 5001-10,000 subscribers



. SendinBlue


SendinBlue is an email and SMS marketing software designed with easiness in mind. Even an absolute beginner can easily start creating marketing campaigns without any prior knowledge. Based on customer interaction, you can send transactional messages with sincere delivery. You can even buy the SMS credits separately with no expiry date. SendinBlue offers you various pricing plan based on the number of the emails you send such as –


. Free Plan – Free plan is limited to 300 emails per day for unlimited contacts.

. Email Plans – Offer you various email plans based on the size of your email list such as –


Free Plan – $0 for 300 emails per day and unlimited contacts.

Lite Plan – $25 per month for 40,000 emails per month with no daily sending limit.

Essential – $39 per month for 60,000 emails per month and offer the ability to remove the SendinBlue logo for emails.

Premium – $66 per month for 120,000 emails per month and the marketing automation features.

Enterprise – Price may vary and include all the premium features, dedicated account manager, priority customer support, and much more.



. Drip


Drip is one of the perfect solutions for you if you are an e-commerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service that lets you have a deeper conversation with your customers and send emails in the right way by understanding their purchase intent and behavior. With this, you can customize your messages based on behavior such as cart abandonment, first-time users, returning website visitors, people who clicked on a link on your website, etc. Their vast array of integration lets you send text messages, display Facebook Ads, and much more based on the customer workflow at reasonable pricing. Drip offers you various plans such as –


. Free Plan – There is no free plan, but they do offer a 14-day free trial plan.

. Email Plans – Offer you various email plans based on the size of the active subscribers such as –


Basic – $49 per month for up to 2500 active subscribers.

Pro – $122 per month for up to 5000 active subscribers.

Enterprise – The cost may vary for this plan depending on the usability and is for the people who have more than 5000 active subscribers.



. MailChimp


MailChimp is more than just an email marketing service provider that lets you convert your visitors into subscribers and customers. MailChimp features are powerful and affordable for marketers of all business sizes, whether you are a blogger, local business, or a company with off-the-chart business growth. For example, with the help of MailChimp, you can create beautiful landing pages to convert your visitors into subscribers and paying customers. Apart from this, MailChimp offers you pre-built templates and ready-made segments so that you can create professional emails in an instant. MailChimp offers you various plans such as –


. Email Plans – Offer you various email plans based on the number of the subscribers you have such as –


Free – $0, including 7 marketing channels, basic templates, marketing CRM and 1 click automation.

Essential – Starting at $9.99 per month for all the email templates, A/B testing, custom branding, and 24*7 support service.

Standard – Starting at $14.99 per month for automation series, retargeting Ads, custom templates, and advanced audience insights.

Premium – Starting at $299 per month for advanced segmentation, unlimited seats, and role-based access, phone support, and multivariate testing.