• Aditya Sharma

Latest SEO Trends That One Must Know in 2021

As we all know that a good SEO is very important for ranking a website. The numbers of sites of the same context do SEO but only a few of them rank on the Google’s SERP. The reason behind the ranking of those few sites is that they have followed the latest protocols of Google’s SEO. Google makes hundreds of changes every year in its search ranking algorithm and to get a desirable ranking of your website in Google search results, you must be aware of the Latest SEO Updates.

Whenever Google introduces changes to its ranking algorithm, it leads to panic in the mind of many website owners – especially for those peoples who don’t understand how the search engines function and what is required to optimize the search engine. It must be noted that SEO is a dynamically changing sector, and you need to keep upto date with all the latest SEO trends. The major algorithmic changes made by Google in the year 2021 are listed below –

. Broad Core Algorithm Update

Broad Core Algorithm Update was announced by Google through the official twitter account of the Google Search Liaison. Basically a broad core update is generally an upgrade to the overall Google algorithm used to better understand the search queries of the users. Google does not target websites of any particular niche or ranking signals, such as quality, in this form of update. With such an update, there is nothing to do with these changes to boost your rating if it is lost as a result. All you can do is keep focusing on creating the quality content, building backlinks and sending the social signals. In this way, the algorithm is updated several times a year, but the broad core updates are generally done to incorporate new features into the algorithm that affects how the websites are ranked.

. Bert Update

BERT (Bidirectional Encoder Representations from Transformers) is the Google’s neural network based technique that is used for the natural language processing (NLP). As per the Google, BERT is helpful to understand the nuances and context of words in various searches and be able to better match those queries with more relevant results.

. Maverick Update

Maverick Update was named by the Webmaster World’s Brett Tabke in response to the important changes in the Google search results and the traffic reported on the website. Maverick is like the many smaller changes that Google do on a routine basis each year, and it remains unclear whether it means those verticals or website elements will be considered more favourably by Google going forward. As similar to the other smaller updates to the algorithm, this update does not point to any changes in the overall search scenario. Impacting several industries and types of the queries, it does not appear to point to a ranking shift that favours one type of brand or content over the other. Google makes approximately 2-3 thousand of changes to its algorithm every year. Every change that Google make may have been a greater impact release than the other.

. Site Diversity Update

The motive of the Site Diversity Update is to limit the number of domains that appear with multiple URLs in the Search Engine Result Pages (i.e. SERPs). It was launched to reduce the multiple site listings in the various search results i.e. no more than 2 pages from the same website can be listed on Google. It was pre announced by Google through the official twitter account of the Google Search Liaison.

. Google Mobile Speed Update

Google rolled out the mobile page speed update by making the page speed a major ranking factor for the mobile search results. Google reported that this change only impacts the slowest mobile sites. The functionality of this update can be understood as if you have a slower mobile site and you see the less traffic from Google then the Google Search Console will show your fluctuating ranking on Google due to your slow site speed on the mobile. Therefore the page loading time matters a lot as the Google’s stats show that if page load time increases from 1 to 10 seconds, the bouncing rate will increases around 120% which majorly affects the ranking of the website. It is seen that around 52-54% of the mobile users leave the page that takes loading time more than 3 seconds and the average loading time for a website on a mobile device is about 15 seconds.

Google only made the few updates to its algorithms in its early years. But, as of now, Google makes thousands of updates each year in its algorithms. However, the most of these updates are so minute that they go entirely got unnoticed. But, on the other hand, the search engine rolls out the major algorithmic updates that remarkably impact the search engine result pages of the website. So you need to be aware of all these updates (whether it is minor or major) to get better ranking in the Search Engine Result Pages (i.e. SERPs).

#AmritsariaBlogs #BroadCoreAlgorithmUpdate #GoogleMobileSpeedUpdate #BertUpdate #SEOTrends #LatestSEOTrends #GoogleSearchLiaison

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