• Aditya Sharma

Importance of the Responsive Web Design

Responsive website is one that has a fluid and flexible layout that enables the website to adjust on each device according to their screen sizes. In other words, a responsive web design simply means a website design that responds and resizes itself depending on the device used to view it whether it is a desktop monitor, laptop, smartphone or tablet. The main aim of the web design is the content that render differently on each device depending on the device screen size which is used to view it so that website users would not need to manually resize it so as to view the content on your website.



When you add all those things, it is very clear that having a responsive website design has lot of benefits to offer. From positively impacting your SEO and conversion rates to improving the user experience, there are many ways it can contribute to your website ranking and growth. So, a responsive website design offers you various benefits such as –


. Better SEO


One of the biggest advantage of having a responsive website design is improved Search Engine Ranking. Google takes into considerations responsiveness of the website as one of the determiners for ranking the website in the search engine results. This means that if your website is responsive then it will be automatically be placed lower in the search engine result pages.


. Improved User Experience


Responsive website design make your visitors to have a positive experience regardless of which device they used to view the website. When your visitors on the website find that your website scales and responds to the changes in scales effectively. With these scales one can access all the menus and buttons, they will probably spend more time on your website. However, if the find it hard to navigate on your website and are forced to constantly pinch and zoom the content, then they surely would not stay for longer.


. Increase in traffic


Website traffic stats shows that nearly 79% of all the global web traffic comes from the mobile devices. Actually, this account for more than half of all the global internet traffic. This only shows how it is increasingly important to have a responsive website or user-friendly website that renders properly on all the mobile devices. By implementing the responsive website design, one can automatically notice an increase in the number of visitors on the website and also the time that the visitor spend on your website.



. Faster website loading time


According to the recent stats, people tend to abandon those websites that take more than three seconds to finish loading the content. But the website that have a responsive web design tends to load much faster regardless to the device used to access it. As they are built with responsive images and fluid grids, so they facilitates faster loading on the web pages which in turn has a direct positive impact on the time the user remain on your website.


. Higher conversion rates


Recent researches has indicated that the average smartphone conversion rates are about 64% higher than the desktop conversion rates. For this, it is very easy to see why creating a responsive web design with a good user experience is a key to a higher conversion rate. As your visitors spend more time on your website as they build trust on you which leads to better conversion rates. So, as a matter of fact users tend to get frustrated being redirected whenever they want to subscribe to any service of the website whether it is signing up for your newsletter or making a purchase of any product of the website.


. Easier and simpler website analytics


To make decisions on how to improve your website, you need to know how the users interact with you website. When you have two different versions of your website, then the developers need to use multiple conversions funnels, path and redirects so as to know about important website analytics such as from where the traffic is coming and how your visitors interact with your content. While on the other hand, if you have a responsive website then you won’t need to have a data from multiple reports so as to know how your website and content are performing.


. Faster Web Development


Initially, it was a common practise for the website owners to make a separate mobile version of their website whenever a small screen is detected. However, making a single responsive website design can take lesser time than making a standard desktop website design. Furthermore, it will cost you more for making two separate website as compared to just designing a single responsive website.


. Easier Maintenance


Having a separate desktop and mobile website cost you additional testing and support. When you have two different versions of your website, then the development team will have to divide their time and resources so as to effectively manage each website. However with a responsive web design your development team will spend less time on maintenance and have more time to focus on other important tasks such as marketing and product or content development.


. Lower Bounce Rates


The bounce rate of a website refers to the percentage of visitors that navigate away from the website after seeing the single webpage. Since a responsive website design will provide you an improved user experience so that your website visitors will have no trouble on staying on your website for the longer time. As, the visitor stay longer on your website, they will definitely be tempted to click and explore more on the other different areas of your website.