• Aditya Sharma

How to Start and Run the Digital Marketing Agency from Scratch?

Updated: Sep 27, 2021

A digital marketing agency is one of the ever-evolving business marketing industry, that forces the business to stay agile so as to survive and get constantly new clients to sign contract templates with.

When you are trying to figure out how to start a digital marketing agency, there are many things that you need to follow so as to build a strong online digital marketing presence –

. Educate Yourself –

Before starting your digital marketing agency, it is very important to educate yourself about some of the digital marketing steps such as PPC Advertising, SEO, Email marketing types, and creating online sales funnels. You also need to understand graphic design and content marketing techniques.

. Finding Your Niche –

As competition is very intense, so finding your digital marketing niche is very vital so as to stand out in this competitive world. At the beginning of your digital marketing agency, you need to focus on the smaller audiences that are interested in what you offer.

. Decide What Kind of Services to Offer by Your Digital Marketing Agency –

This is one of the most important steps that one has to figure out while starting a digital marketing agency. As a full-fledged digital marketing agency one offers the following digital marketing services to their clients –

. Web Design and Development

. SEO Services

. PPC Services (i.e. Google Ads, Bing Ads, Facebook Ads, etc.)

. Social Media Marketing Services

. Email Marketing Services

. Conversion Optimization Services

. Register Your Business –

Picking up the right company structure for your online business is as important as any other business-related activity. As the right business structure will allow your enterprise to operate efficiently and meet your required business targets by registering your business so as to make it a distinct legal entity. There are some of the things that one must know, before making your business official –

. Deciding the name of your business

. Registering your domain name

. Designing your logo

. Getting a toll free number

. Registering your business legal entity with the relevant business authorities

. Creating your business cards

. Finding an accountant and a lawyer

. Establishing Your Online Web Presence –

The first actionable that one has to take is to establish your online web presence starting with the creation of a website for your business. As the website showcase the front door of your business, so you need to make sure it accurately represents your company brand. Your website needs to look professional and give all the information to your potential clients. Besides explaining who you are and what you do, make sure that you explain the benefits that your clients will gain by hiring you. Create a dedicated landing page for all your services and make sure that it is easy for potential clients to contact you without asking too many questions or having them complete complex sign-up forms.

As your goal is to get as many leads as possible, filter them and concentrate on the ones that have more chances of becoming your genuine clients. Besides creating a website for your business, you also need to secure your brand name on all major platforms (i.e. WhatsApp, Facebook, LinkedIn, Twitter, Instagram, etc.) and to create business pages.

. Showcase Your Experience and Expertise –

The most difficult aspect of running a digital marketing agency is to find new clients. But, an equally important aspect is to be in a position so as to convince prospective clients to work with you. The best way to do this is by demonstrating your experience and expertise in your business. Some of the key points that showcase your experience and expertise about your business are –

. About Us Page that tells your story and achievements

. Success Stories

. Case Studies

. Academic Credentials

. Your Previous Working Experience

. Customer Testimonials

. Partnership Agreements

. Certifications

. Mentions from other websites

You must do some guest posting on reputable websites and mention that on your website homepage so as to increase your web presence. Be honest about your working experience and publish only real reviews and case studies. Starting a business relationship with a client based on fake reviews is not the way to establish a successful digital marketing business.

. Choosing the Right Tools –

To run your digital marketing agency efficiently, you will eventually need a lot of tools. In fact, paying for tools licenses will be your second largest expense after paying for the salaries. You need digital marketing tools so as to help you optimize your marketing campaigns, create reports for the clients, invoicing, accounting, and many more other things.

The first tool that you will need is a digital marketing platform such as SEMRUSH, Adhrefs, Hub spot, Moz, etc. These marketing platforms have tools that can help you with SEO, content marketing, social media marketing, and PPC campaign management. Some of the other paid tools that you will need are –

Lead Generation Software – This tool will help you to grow your email list and improve your conversion rates.

Grammarly This is one of the must-have tools for all online businesses. It helps you to avoid making spelling and grammar mistakes in anything that you write online (including emails, proposals, etc.).

Canva This is one of the most important digital marketing tools. With this tool, you can create a nice-looking presentation for your digital marketing agency. Some of the other online free tools that you will need are –

. Google Analytics

. Google Tag Manager

. Google Search Console

. Google Data Studio

. Google Keyword Planner

. Google Docs

. Google Slides

. Google Forms

. Skype

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