How to choose the right Digital Marketing Agency for your business in 2021?
Updated: May 18
When it comes to picking out a best digital marketing agency for your business, it is no mean feat. More often, many companies opt for digital marketing agency over in-house marketing agency, simply because it is hard to maintain. With an abundance of new marketing tactics popping up daily, it can be nigh-on impossible for busy companies to stay on top of the latest digital marketing trends, figuring out the best ways to use the different social media platforms; essentially becoming a “jack of all the trades” in every area of the digital marketing world.
But when it comes of choosing the right digital marketing company, it is not a decision that should be taken lightly – especially if it is your first time. In order to ensure whether you are choosing the right digital marketing agency for your business you need to follow these steps –
. Determine your company’s marketing plan
When you begin searching for the best digital marketing firms, you must need to prepare and ask yourself some questions, such as what do I want to achieve with the digital marketing agency and how much am I willing to spend to achieve this? Understanding exactly what you want will help you to find and narrow down exactly what you want, rather than wasting just wasting your valuable time and resources.
Once you have determined your company’s needs – whether that be increasing your business presence online or redesigning your brand – you are now ready to start actively searching for the best digital marketing agency for you.
. Finding the agency that meets your needs
You may be thinking of “how do I pick the digital marketing agency for me?” Firstly, you need to assess the packages a company is offering – do they fit in line with what you want your business to achieve or not? This is an important question to think about, as if their digital marketing strategy is not what you are searching for, then the agency is not ‘The One’, no matter how much you may like it.
Additionally, cost is also a factor to consider while searching for the digital marketing agency. Remember, it is really not worth spending an arm and a leg on a digital marketing package that is not relevant to your business needs.
. Do your background research
Before you move forward in the process of searching the right digital marketing agency, it is essential that you carry out thorough background research of the digital marketing agencies you have been investigating. Do they practice what they preach or not? The main way you can find out whether the digital marketing agency is right for you, is looking at the results they have produced themselves.
For instance, if you are planning on hiring an agency to carry out the content marketing work, you need to check how do they run their own blog? If you are thinking about hiring them for the social media, then you need to check, how do they handle their own social media – is it successful or not?
In addition to this, another great way to know whether a digital marketing company is the best, is through the recommendations. Ask your friends and family members if they have anyone in mind, or if any of their friends-of-friends are in the know. Alternatively, think about asking your professional network on LinkedIn, as there may an acquaintance in your industry who has a specific suggestion for you about that agency.
. Ask the right questions
You may be thinking, of what to ask from a digital marketing agency? You will probably have a hundred and one different questions, but it is important to ensure that whether you are asking the right questions or not. Here are five key questions that you need to ask from your potential new agency –
Can I see some campaign examples?
Ask the company for the portfolio of successful pieces of work – whether this be effective PR campaigns, making keyword rank and producing the good quality content with high click-through rates and low bounce rate.
Who will be completing the work?
You may require different teams to complete the work, such as an SEO agency with a content marketing team in-house. Take the time to review about the company and ask yourself a question: “Would I be happy for people to find this work on my company’s website or not?”
How long do you keep the clients for on average?
In short – The longer, the better.
What results can you promise me?
One thing you need to bear in your mind is that if you are in a fairly competitive industry, as the digital marketing agency should not promise “bottom of the funnel” results.
How will results and ROI be measured?
Make sure that it is clear how results will be measured, as well as your return on investment (i.e. ROI).
. Send a request for the proposal (i.e. REP)
Once you have whittled down a selection of digital marketing agencies that you are happy to proceed with, get in touch with the digital marketing company to express your interest in that digital marketing agencies.
The next step is to send out a request (REP) so as to your select the few agencies in order to help your decision to choose the best digital marketing agency. A REP will allows you to collect the information from various companies and select the company that best meets your criteria, both in regard to skill and budget. One thing you should make it clear that which agency works best for your business and which digital marketing contract you should be signing.
. Send them a task and review
If you are weary about reading the testimonials and reviews and would like to see what the company can achieve for you, you need to consider asking them to complete task for your business. This will allows you to find out what they are capable of and whether their client’s results are consistently good, like they may suggest on their business website.
Now create a digital marketing PR campaign or a content marketing post for your business, and ask them to prepare some ideas to pitch to you. The best idea will be then carried out by digital marketing agency, and you wait for the results to trickle in. This may be in the form of the press coverage (links), or high post rankings.
. Holding a meeting with the digital marketing agency
If you have been happy with everyone so far, now it is time to hold a meeting with the digital marketing agency. This is a good way to get to know the team and an opportunity to iron out any issues with the team before you sign any contract with the digital marketing agency. If any of the personality clashes become evident, which can be detrimental to the success of your business.