• Aditya Sharma

Digital Marketing Lead Generation – It’s Types and Methods to Generate Leads

Lead Generation is defined as the marketing process of stimulating and capturing interest in a company’s product or service for the purpose of developing a sales pipeline and thus allows companies to nurture their targets until they are ready to buy. Lead generation can be useful for any type of business and for both B2C and B2B spaces.



The various strategies used by various companies are –

. Blogging

. Email Marketing

. Social Media Marketing

. Networking

. Coupons

. Live Events and Seminars

. Website Landing Pages


Types of Lead Generation


Lead generation falls in two main categories –

. Outbound Lead Generation (i.e. cold calls, direct mails, advertising and e-mail marketing)

. Inbound Lead Generation (i.e. SEO, Social Media, Pay-per-click)


Outbound Lead Generation – It is a method of finding and engaging with your potential new customers. The concept behind it for the salesperson or marketer is to initiate the first interaction with your clients by sending out a message to potential leads.


Inbound Lead GenerationIt is creation of content and campaigns that bring in more visitors to visit your website and thus converts them into leads. Inbound lead generation leverages search engines and various social media platforms are the one that put prospects in contact with your content.


Methods to Generate Leads


There are various ways by following which one can generate the leads –

. Identifying your target audience.

. To pick the promotional methods wisely.

. To create a sales funnel.

. Use of E-mail Newsletter in order to build relationships.

. Leverage of social media to connect and engage with different peoples.



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