• Aditya Sharma

Difference between the Black Hat SEO and White Hat SEO Techniques

Updated: Jan 17

SEO is defined as the practice of increasing both the quality and quantity of the website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Basically, in SEO we used two techniques which are categorized as –


. Black Hat SEO

. White Hat SEO



Black Hat SEO – Black hat SEO is a set of practices that are used to boost a website or page’s rank in the search engines. Black hat SEO techniques ignore the searcher intent and attempt to bypass best practices by cheating the system and gaining the search engine visibility through unscrupulous practices. Recently, it is used more commonly to describe the computer hackers, virus creators and those who perform the unethical actions with computers.


Example of Black Hat SEO are – Content Automation, Doorway Pages, Hidden Text or Links, Keyword Stuffing, Reporting a Competitor (or Negative SEO) etc.


White Hat SEO – White Hat SEO refers to the technique that work within the search engines terms of service to improve the website search engine results page (SERP) ranking while maintaining the integrity of your website and staying within the search engine term of service. In other words, White Hat SEO refers to the usage of the Google approved website optimization strategies, techniques and tactics.


Example of White Hat SEO are – Offering of the quality content and services, Fast website loading times and mobile friendliness, Using of the descriptive keyword rich meta tags, Making your site easy to navigate etc.


Below are some of the other differences between the Black Hat SEO and White Hat SEO techniques –


. Black Hat SEO is a technique that refers to the use of the aggressive SEO tactics and strategies that focus only on the search engine not on human audience. While the White Hat SEO is a technique that refers to the use of the optimization SEO tactics and strategies.


. Black Hat SEO is used by those people who are looking for the quick financial return on their website. While the White Hat SEO is used to improve your search performance on the search engine result page (SEPRs) along with maintaining the integrity of the website.


. Black Hat SEO contain the stuff and spam keywords into the on-page contents to fool the search engine spiders so as to improve the ranking of the website. While the White Hat SEO contain properly research, craft titles, Meta tags according to the webpage and industry relevance.


. Black Hat SEO consist of the irrelevant back links. While the White Hat SEO get the links because of the quality content of the webpage.


. Black Hat SEO exchange the links for the ranking of the webpage. While the White Hat SEO consist of the natural links.


. Black Hat SEO is also known as Unethical SEO. On the other hand, White Hat SEO is known as Ethical SEO.


. Black Hat SEO is used for the short term goals and benefits. While the White Hat SEO is used for the long term goal and benefits.



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