What are the top SEO trends and tips to stay ahead in this competitive world in the year 2021?

Search Engine Optimization or SEO is a boon for every business. It is a great tool to achieve the market leadership and brand positioning endeavors. However, you need to be aware of the latest SEO trends and tips that are the best strategy for the above subject in 2021. Moreover, having the right understanding will contribute in getting the best results for your website. SEO helps you to stay ahead of this competitive era by boosting your business outcomes. Hence, your busine

6 Reasons of why one have to invest in a Custom Website Design?

In this present era of digital world, eye catching websites are the backbones of any online business. With a wide range of DIY template based websites that being launched these days, business owners are become very curious about whether or not to invest in Custom Website Design tailored by experts. Using a website template might be a cheaper option, but it is a straight case of being charged high at the end of the day. There are always two sides of a story. As, if you viewing

Difference between SMO and SEO techniques

Social Media Optimization – Social Media Optimization i.e. SMO is a technique used for promoting your business using the social networking sites such as Facebook, WhatsApp, Instagram, Tumblr so as to increase their brand awareness organically. Search Engine Optimization is mostly used by the local businesses to promote them and to provide the maximum reachability of your users. It may also be referred as the optimizing of a website and its content so as to encourage more user

How to Create the Social Media Marketing Plan from Scratch?

Social Media Marketing Strategy is a summary of everything you plan to do and hope to achieve on various social media platforms. Basically, it guides your actions and lets you know whether you are succeeding in your social media marketing or not. The more specific your plan is, the more effective the strategy will be. What Tools You Will Need While Planning and Executing Your Social Media Marketing Strategy? Before you jump into planning, make sure that your toolbox is comple

5 Digital Marketing Strategies to Grow Your Business in 2021

Driving a successful digital marketing agency means, not only being responsible for growing your clients businesses, but also running yours. The internet is full of tips, tricks and advice that can help you in growing your business. Here are some of the tips that can help you can grow your business in this digital marketing era – . Building Your Network – In order to grow your digital marketing agency, you need to put yourself out there so as to connect with people. Connectio

How to Start and Run the Digital Marketing Agency from Scratch?

A digital marketing agency is one of the ever-evolving business marketing industry, that forces the business to stay agile so as to survive and get constantly new clients to sign contract templates with. When you are trying to figure out how to start a digital marketing agency, there are many things that you need to follow so as to build a strong online digital marketing presence – . Educate Yourself – Before starting your digital marketing agency, it is very important to edu

Difference between the Landing Page and Website?

Landing Page – Landing page is known as the lead capture page, static page or the destination page. Basically, landing page is designed for a specific task and it appears because of an online advertisement or a search engine optimization results. When the user arrive on a landing page it is free from all distractions such as home page and mainly aims to capture the visitor’s information through a form and make them feel comfortable that the website has the solution to their p

Latest SEO Trends That One Must Know in 2021

As we all know that a good SEO is very important for ranking a website. The numbers of sites of the same context do SEO but only a few of them rank on the Google’s SERP. The reason behind the ranking of those few sites is that they have followed the latest protocols of Google’s SEO. Google makes hundreds of changes every year in its search ranking algorithm and to get a desirable ranking of your website in Google search results, you must be aware of the Latest SEO Updates. Wh

What is CDN and how does CDN Work and It’s Benefits?

Content Delivery Network or Content Distribution Network i.e. CDN is defined as the geographically distributed clusters of servers and their data centres that work together to provide fast delivery of the internet content. CDN allows the quick transfer of the assets that are needed for loading the internet content such as HTML pages, JavaScript files, Style sheets, Images and Videos. The properly configured CDN help you in protecting your website against the malicious attacks

Google Ad Extension and It’s Types

Google Ad extensions are essentially the physical expansions of your ads that provides new and relevant information to the viewers. This can be static information that does not change such as telephone numbers, links to your website and many more. Why you need to create the Google Ad Extensions? Google Ad extension will help your ad campaigns in two ways, from the user’s perspective view – . Google Ad Extension increases the physical real estate of your ad, which helps the de

How to Calculate the Right PPC Advertising Budget?

PPC Advertising is one of the most important modern advertising trend of recent time. Pay-per-click (PPC) marketing seems to be the best solution for getting the relevant traffic that will convert to leads and sales. Google Ads campaign are quite easy to identify. In order to run the successful Google Ads campaign you need to know about the certain indicators and a simple formula for further calculations – Required data Here are the two simple formulas which you will have to

How PPC Impact Your Google Ads Change to the Search Term Visibility?

Google started limiting the number of the unique search terms that will show the Search Terms Report and will show only the ones that have been searched by the significant numbers of users. The search term report within the Google Ads never contain all the searches that your ads have served on or even on every search that may lead to the click. How will PPC impact the advertisers? Search term data usually used for the keyword mining and to find the new negative keyword exclus

Difference between the Black Hat SEO and White Hat SEO Techniques

SEO is defined as the practice of increasing both the quality and quantity of the website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Basically, in SEO we used two techniques which are categorized as – . Black Hat SEO . White Hat SEO Black Hat SEO – Black hat SEO is a set of practices that are used to boost a website or page’s rank in the search engines. Black hat SEO techniques ignore the searcher intent and a

What is SEO and How SEO Benefits Your Website?

SEO stands for “Search Engine Optimization”, which is defined as a process of improving your website so as to increase its visibility for the relevant searches. The better visibility your website has in various search engine results, the more likely you are to garner attention and attract prospective and existing customers to your website/business. What goes into SEO? To understand the true meaning of search engine optimization, let us break the definition of search engine op

Difference between On-page SEO and Off-page SEO Techniques

SEO is defined as a process of improving the quality and quantity of the website traffic from various search engines. SEO mainly target on the unpaid traffic rather than the direct traffic or paid traffic. Basically there are two main buckets that search engine look at while evaluating your website as compared to other websites on the web – . On-page SEO . Off-page SEO On-page SEO – On-page SEO is defined as a technique which is used to optimize the individual webpages so as

Difference b/w Front-end Web Development and Back-end Web Development

. Front-end is the part of the website that users can see and interact with such as the graphical user interface (GUI) and the command line including the design, navigating menus, texts, images, videos etc. Whereas the back-end is the part of the website users cannot see and interact with. . Front-end refers to the client side model of the application whereas the back-end refers to the server-side model of the application. . The visual aspects of the website that can be seen

What Are the Different Types of PPC Ads?

PPC Advertising campaigns can help you to build your online presence and promote your services to the right audience. Here is the list of various types of pay-per-click ads available, depending on your goals – . Search Ads Search advertising is one of the most common form of paid search marketing. Search ads appear to the prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campa

Benefits of PPC Advertising for Small Business

PPC Advertising is a way of using the search engine advertising so as to generate clicks to your website, rather than earning those clicks organically. Small business are using the PPC Advertising and Google Advertising in order to increase the sales. Some of the benefits of Pay-per-click advertising for the small business are – . PPC Advertising Drives Immediate Results One of the benefits of PPC advertising marketers and business owners is that it drives immediate results a

Digital Marketing Lead Generation – It’s Types and Methods to Generate Leads

Lead Generation is defined as the marketing process of stimulating and capturing interest in a company’s product or service for the purpose of developing a sales pipeline and thus allows companies to nurture their targets until they are ready to buy. Lead generation can be useful for any type of business and for both B2C and B2B spaces. The various strategies used by various companies are – . Blogging . Email Marketing . Social Media Marketing . Networking . Coupons . Live Ev

Millets – It’s Types and Benefits

Millets are small-grained, annual warm-weather cereals associated with the grass family which have been traditionally grown and eaten in the Indian subcontinent for the last 5000 years. Millets have high nutritional value and are also rich in proteins, vitamins, minerals and fibres. These are the traditional staple food of the dry land regions of the world and contribute to 10 percent of India’s food grain basket. Basically millets are divided into two main categories – . Nak